One of my favorite Seinfeld episodes is the one where Jerry and George are trying to come up with an idea to pitch to NBC for a sitcom. Jerry insists the show has to be about something, otherwise no one would watch it. But George says it should be a show about...

Maybe you’ve been thinking about hiring a copywriter for a while, but you’re not sure if the investment is worth it. After all, you’ve heard the good ones cost a fortune. Yes, there are copywriters out there who charge thousands of dollars to write sales pages and...

One of my favorite things to write for clients is their About Me pages. Not because they’re easy (umm no, they definitely are not!) but because I think your About Me (or About Us) page is the most important one on your website. Sure, your homepage might get more...

As someone who works as a freelancer (and literally relies on communication to make a living), I can’t stress enough how important it is for business owners to maintain good communication with their outsourced team members. When you choose a third party to perform...

When I ask clients what prevents them from creating content consistently, I usually get one of two answers: coming up with ideas and finding time to write. It usually takes just a few minutes of chatting to brainstorm some content ideas, but finding the time to write?...