Have you ever heard the phrase “Features tell, but benefits sell?” Being told to sell the benefits of your program or service can sometimes leave you scratching your head. That's because the benefits of something aren’t always obvious, but the features are easy to...

If you’ve recently launched a new business and a website to go with it, you’re probably itching to figure out ways to drive traffic to it. After all, a website isn’t much use to you or your business if no one ever visits it. It’s true that the search engine algorithms...

You may have heard rumors that email is on its way out. But make no mistake about it: email is still king when it comes to business communications—especially direct-to-consumer marketing. Sure, text and group channel communications like Slack have made significant...

I know you’re always looking for new and creative ways to encourage engagement on your social media posts. So am I. I’m not immune to the fact it can be painfully difficult to get people to leave a comment or share your content. There are the tried-and-true strategies...

Congratulations! You’ve finally started the new business you always dreamed of. You’re making connections and getting yourself seen on social media. You’re building your email list. But have you started a blog yet? I’ve done some poking around, and from what I’ve...

There are a lot of ways to write a sales page, but is there a “right” way? For every person who tells you there’s a particular way to write one, there’ll be a reader who says that’s not how they like to be sold to. For every copywriter who says there’s a formula,...