You may have heard rumors that email is on its way out. But make no mistake about it: email is still king when it comes to business communications—especially direct-to-consumer marketing. Sure, text and group channel communications like Slack have made significant...

I know you’re always looking for new and creative ways to encourage engagement on your social media posts. So am I. I’m not immune to the fact it can be painfully difficult to get people to leave a comment or share your content. There are the tried-and-true strategies...

Congratulations! You’ve finally started the coaching business you always dreamed of. You’re making connections and getting yourself seen on social media. You’re building your email list. But have you started a blog yet? I’ve done...

There are a lot of ways to write a sales page, but is there a “right” way? For every person who tells you there’s a particular way to write one, there’ll be a reader who says that’s not how they like to be sold to. For every copywriter who says there’s a formula,...

What kind of content are you posting on your Facebook page? More importantly, is it getting any engagement? If you’re using Facebook for your business, you may or may not be having much luck with post engagement. That’s because organic reach for Facebook business...

One of my favorite Seinfeld episodes is the one where Jerry and George are trying to come up with an idea to pitch to NBC for a sitcom. Jerry insists the show has to be about something, otherwise no one would watch it. But George says it should be a show about...