Features Versus Benefits (And How to Know the Difference)

Features are great, but they only tell your audience what you’re selling. They still don’t know why they need it.

10 Best Practices for SEO Success

When you learn how to improve your SEO, the people looking for what you do or sell will find you first when they open up Google.

5 Ways to Make Your Emails Better

If you’ve been working on building your email list and staying in contact with the people on it, give these 5 email tips a try to get better responses.

Read My Other Posts

Features Versus Benefits (And How to Know the Difference)

Features Versus Benefits (And How to Know the Difference)

Have you ever heard the phrase “Features tell, but benefits sell?” I know being told to sell the benefits of your program or service sometimes confuses and frustrates you. Sometimes it confuses me, too! Because the benefits of something aren’t always obvious. You may...

10 Best Practices for SEO Success

10 Best Practices for SEO Success

If you’ve recently launched a new business and a website to go with it, you’re probably itching to figure out ways to drive traffic to it. After all, a website isn’t much use to you or your business if no one ever visits it. It’s true that the search engine algorithms...

5 Ways to Make Your Emails Better

5 Ways to Make Your Emails Better

You may have heard rumors that email is on its way out. But make no mistake about it: email is still king when it comes to business communications—especially direct-to-consumer marketing. Sure, text and group channel communications like Slack have made significant...

This is How You Get More Engagement on Your Social Posts

This is How You Get More Engagement on Your Social Posts

I know you’re always looking for new and creative ways to encourage engagement on your social media posts. So am I. I’m not immune to the fact it can be painfully difficult to get people to leave a comment or share your content. There are the tried-and-true strategies...

7 Good Reasons Why Your Business Needs a Blog

7 Good Reasons Why Your Business Needs a Blog

Congratulations! You’ve finally started the coaching business you always dreamed of. You’re making connections and getting yourself seen on social media. You’re building your email list. But have you started a blog yet? I’ve done...

How to Write a Sales Page That Doesn’t Sound Like One

How to Write a Sales Page That Doesn’t Sound Like One

There are a lot of ways to write a sales page, but is there a “right” way? For every person who tells you there’s a particular way to write one, there’ll be a reader who says that’s not how they like to be sold to. For every copywriter who says there’s a formula,...